Powerboat P1 boosted by Lycamobile team

On the back of its increased support of Powerboat P1, Ethnic MVNO Lycamobile has launched a powerboat racing team, reports former honeyparty.com throttleman Richard Carr.


The team will compete in its first race in June and is supported by an advertising campaign in The Times and on Fox TV in the USA.

The company has 12 million subscribers in 18 markets and recently signed an enhanced commercial agreement with the marine sports brand following a “successful first year”.

Interestingly, the team will operate on both sides of the Atlantic in the UK and USA championships of Powerboat P1. Like with all the other teams, their brand will be feature on Sky Sports, FOX, ESPN and Asia’s, Ten Sports.

Brand awareness

Lycamobile’s increased commercial interest in Powerboat P1 is another indicator of the company’s desire to increase brand awareness; the first was their recently announced marketing partnersip with Premier League football club West Ham United.

The team won’t make the start of the season and have announced that they will compete for the first time during the fifth event of the series in Jacksonville, Florida, 5-7th June, 2015.

“Powerboat P1 is a thrilling sport that’s appealing to a rapidly growing audience worldwide,” said Lycamobile chairman Subaskaran Allirajah.

“Every race is a fantastic day out for all the family, which is exactly the audience we want to reach as we continue to grow our subscriber base beyond 12m customers this year.

“Over the coming months we’re looking forward to cheering on Stuart and Sara as Lycamobile Racing competes for the P1 SuperStock title.”

About Lycamobile

Lycamobile’s mission is to connect friends and family around the world. As the world’s biggest international mobile virtual network operator (MVNO), Lycamobile provides low-cost, high-quality data and voice services to over 14 million customers across 19 countries.

It is now expanding to offer a broad range of financial and travel services, including Lycamoney and Lycafly, that help people stay in touch across borders. Founded in 2006 and with a turnover of €1.5 billion in 2014, Lycamobile continues to grow rapidly and now welcomes a new customer to its family every two seconds.

About Richard Carr

Richard Carr, of Poole, is one of the UK’s most experienced and successful powerboat racers, who has competed in the sport globally.

He has won numerous domestic and international honours: he became British Class 1 Champion in 1991; he was the winner of the coveted Needles Trophy and he also came second in the Cowes Torquay Cowes race in 1992. It was the year the race was controversially competed in the fog and it has been argued for many years that he actually won the race.

He is known in the sport for his aggressive racing character in rough seas and recently raced in the USA for Geico in 2011.

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