Powerboat growth set to continue following TV deal

The worldwide distribution and TV media value of Powerboat P1 is set to continue after the championship sealed live television coverage, reports former P1 racer Richard Carr.

Record race season

Earlier this month, the international marine motorsport promotor Powerboat P1 announced a bumper race season across its championships. It has now just announced that it has secured live television coverage for its P1 USA Aqua X national championship, which started last weekend in Daytona.

This news indicates another step forward for Powerboat P1 as it continues to increase its international TV distribution. Its race series have recently expanded beyond Europe and North America into Asia, with further spread expected in the coming years.

Digital Media growth

P1 chief executive James Durbin has overseen the championships digital media growth: “We have enjoyed significant growth in year-on-year attendances, digital media and TV audiences. Increased TV content and worldwide distribution, including recent deals with FOX Sports Asia and select FOX Sports regional sports networks that take our programming to more than 100 countries, are playing a central role in building our international expansion and attracting commercial partners.

“Our growing partnership with FOX Sports is a reflection of the strength of our motorsport brand and adds huge value to our race venues and sponsors, plus the obvious benefits of increased exposure and advertising opportunities.”

Appetite for powerboat content

Following the success of broadcast results from last season, this year’s boost in growth isn’t unsurprising. The TV media value for the P1 championships, sponsors and partners rose by 60% last year and highlights the clear appetite for powerboat and jet ski content.

Repucom International has been monitoring P1’s broadcast coverage for a number of years and its senior vice president of motorsport, Nigel Geach said: “The significant announcement of P1’s most recent deals shows that the interest and commercial value of the sport continues to increase rapidly.”

About Richard Carr

Richard Carr, of Poole, is one of the UK’s most experienced and successful powerboat racers, who has competed in the sport globally.

He has won numerous domestic and international honours: he became British Class 1 Champion in 1991; he was the winner of the coveted Needles Trophy and he also came second in the Cowes Torquay Cowes race in 1992. It was the year the race was controversially competed in the fog and it has been argued for many years that he actually won the race.

He is known in the sport for his aggressive racing character in rough seas and recently raced in the USA for Geico in 2011.

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