Global brands attracted to Powerboat racing

Last month on Richard Carr Racing, the news regarding Lycamobile’s entry as a team in this year’s Powerboat P1 championship was featured. This week, CEO Christopher Tooley revealed the motivation behind the company’s decision.

Customer goals

MVNO Lycamobile have, in recent years, provided sponsorship to the championship, but as reported last month have taken their relationship one step further by becoming an official racing team.

Thanks to the global appeal and fan base of Powerboat P1, the company believes that its brand will be exposed to more than 50 million people in over 100 countries worldwide.

Lycamobile will also continue as a sponsor of the championship for a further two years.

Scarborough debut

The team made their debut last weekend in the opening round of this year’s championship and left the Yorkshire coastal resort in a respectable sixth position with 39 points.

They will compete in nine more transatlantic powerboat races over the next six months, finishing in St Petersburg, Florida on October 25. It’s expected that races will be televised in more than 100 countries with viewing audiences estimated at over 50 million. The UK is expected to achieve crowds of over 50,000 alone during the season.

Mobile News

Speaking to Mobile News, Lycamobile’s CEO Christopher Tooley said: “You can never have enough customers providing you can serve them properly. We have plans to grow our customer base. We don’t set specific targets for specific countries, but it’s fair to say there is still a lot of room for growth in the countries [in which] we are established, including the UK.

“What’s the value we can get out of P1? It ticks a lot of boxes for us and the reasons we got involved last year, are the same as this year. It’s a challenger brand that is taking something new and exciting to a slightly different audience to the sponsorships we are already involved in.

“In the US they are based in Florida, which is a key area for us and a very high immigrant area. In the UK, it generated a lot of media coverage last year and will continue to do so this year.”

The Lycamobile team will next be in action when the championship heads to Gosport.

Richard Carr

Richard Carr, of Poole, is one of the UK’s most experienced and successful powerboat racers, who has competed in the sport globally.

He has won numerous domestic and international honours: he became British Class 1 Champion in 1991; he was the winner of the coveted Needles Trophy and he also came second in the Cowes Torquay Cowes race in 1992. It was the year the race was controversially competed in the fog and it has been argued for many years that he actually won the race.

He is known in the sport for his aggressive racing character in rough seas and recently raced in the USA for Geico in 2011.

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