American tourist brand Experience Kissimmee will be a new face on the start line in this year’s P1 UK Superstock Championship, writes former team owner Richard Carr.
The leading Florida tourist destination is hoping to use its involvement in this year’s championship to attract more British visitors to the American hotspot.
The destination marketing organisation made the announcement at last year’s World Travel Market at the Excel in London. Experience Kissimmee are responsible for promoting tourism in Osceola County, and its powerboat team will compete with full company branding in all five races, starting in Scarborough.
P1 chief executive James Durbin explained: “With our USA headquarters being in Florida and having previously partnered successfully with Experience Kissimmee at our St. Cloud race event as well as on a recent promotional campaign in the UK, we are delighted to take the relationship to another level with them becoming a boat sponsor in our UK national championship. This new agreement makes strategic sense for both of us, with Experience Kissimmee having access to the racing team across the season for PR and promotional activity and experience rides together with extensive digital and broadcast exposure.”
The company expects that its brand will feature in front of 150,000 spectators at race events in England, Scotland and Wales.
In addition, TV viewers around the world will enjoy coverage of the P1 racing with each race event broadcast on Sky Sports and Motors TV in the UK, Fox Sports in the USA, Fox Sports International in Asia, Europe and Africa and being screened in the Caribbean, Middle East and China through TV deals with Ten Sports and Star Sports.
About Richard Carr
Richard Carr, of Poole, is one of the UK’s most experienced and successful powerboat racers, who has competed in the sport globally.
He has won numerous domestic and international honours: he became British Class 1 Champion in 1991; he was the winner of the coveted Needles Trophy and he also came second in the Cowes Torquay Cowes race in 1992. It was the year the race was controversially competed in the fog and it has been argued for many years that he actually won the race.
He is known in the sport for his aggressive racing character in rough seas and recently raced in the USA for Geico in 2011.