Richard Carr, a former powerboat racer in the P1 Powerboat series, was pleased to read of the James Durbin’s prediction that the sport will attract a billion-household prime-time television audience during 2015.
P1 aiming to put Jacksonville on the map
Durbin, P1 Powerboat CEO, made his prediction last weekend during a presentation to the Duval County Tourist Development Council.
The series’ CEO was in Jacksonville to finalise marketing and promotional plans for the event in early June. The international racing series made its debut in Jacksonville, America last year with a weekend of races in the St Johns River near Memorial Park, Riverside.
The event will return later this year with its powerboat and personal watercraft races; there will also be a festival hosted in the park to entertain spectators between races.
TV fan base accounts for $2 million in global media value
Despite losing the money tour last year, Durbin approved a $20,000 grant during his time in the city to be used for marketing, television production and distribution. The jaxdailyrecord.com reported that the series’ CEO sees Jacksonville as market that has the potential to grow and is committed to making it an annual event.
The city will once again be the first stop in the 2015 P1 Super Stock Series: “It’s an opportunity to attract fans to kick off the racing season,” Durbin said. “Our fans will know that if it’s the first weekend in June, they need to be in Jacksonville.”
A new feature for this year’s race will be a flotilla, which will allow fans to view the action from the water in addition to the park.
About Richard Carr
Richard Carr is one of the UK’s most experienced and successful powerboat racers, who has competed in the sport globally.
He has won numerous domestic and international honours: he became British Class 1 Champion in 1991; he was the winner of the coveted Needles Trophy and he also came second in the Cowes Torquay Cowes race in 1992. It was the year the race was controversially competed in the fog and it has been argued for many years that he actually won the race.
He is known in the sport for his aggressive racing character in rough seas and recently raced in the USA for Geico in 2011.
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